Strategic Marketing Planning Guide: Expert Secrets Unveiled

Master the Essentials of Strategic Marketing Planning

This comprehensive guide offers a clear, structured approach to building effective long-term marketing strategies. Drawing on the latest industry thinking, it explores how shifting consumer behavior, evolving digital channels, and new market pressures are reshaping modern marketing.

Key Features

• In-depth insights into changing corporate perspectives and market environments
• Advanced strategies for segmentation, targeting, and positioning
• Guidance on managing the new consumer and emerging social tribes
• Coverage of e-marketing developments and evolving routes to market

Who Should Read This Book?

Ideal for marketing professionals, business leaders, and students seeking a reliable, actionable framework for strategic planning.

Elevate your marketing capabilities—secure your copy now.